Why Hearts' Historic Championship Challenge Isn't as a Shock.

HEARTS ON FIRE

Perhaps the only surprising element of Hearts' victory over Celtic in the Scottish Premiership was just how surprised people seemed when reports of the outcome and its consequences for the top of the standings circulated. Although this 3-1 win at Tynecastle, which leaves the Edinburgh side leading of the table and eight points clear of their rivals, was earth-shattering in scale, nobody who has been following the progress of either squad this season will have been in the least astonished by the final score.

For each of the last 40 seasons, the dominance of two Glasgow clubs of the Old Firm have divided the Scottish football between them, reducing the beautiful game to something of a joke in the process. Several matches into the current season it has become clear that Heart of Midlothian – who count celebrated snooker player, Olympic champion and Ken Stott among their celebrity fans – might just be ready to strike while the Old Firm influence is at its weakest.

CELTIC'S DECLINE

Although a lot of the attention in the Scottish game has been on the disastrous season being endured by the Ibrox club, the full-spectrum nightmare of the circumstances at Ibrox has resulted in that the title holders' comparatively less severe decline has been able to worsen unnoticed. The reigning champions have already dropped 10 points from their opening nine fixtures this season under Brendan Rodgers. The Celtic manager has developed the thousand-yard stare of a individual who can't stop consulting his schedule to see how many time are left until his deal ends, and woke up this morning to discover the answer is 246.

"I've never worked harder in my entire tenure at the club," he told the media following the loss, after they had questioned his desire for any kind of a championship battle. "So the motivation is there to attempt to reverse the standards that we're at. It's absolutely fine, there is plenty of time."

EDINBURGH DISRUPTOR

Considering the horrific start to the season being experienced by the other Glasgow side, the Celtic boss and his players could typically be expected to escape scrutiny for their own failure to roar out of the traps, but on this occasion an capital city challenger has entered the fray. Despite being obliged to operate with a budget that is not just a small portion of their rivals' as a comparative budgetary baw-hair, Hearts have introduced the money and knowledge of a renowned businessman to the Scottish Premiership mix. As well as investing £10m during the off-season, the Premier League figurehead has granted Hearts sole use of his highly confidential data-driven proprietary scouting player identification system.

In Oisin McEntee, Alexandros Kyziridis and Cláudio Braga it has allowed them to unearth hidden talents from Walsall, the Slovakian top flight and the Norwegian second tier, among other lesser-known leagues, for the combined cost of a modest car. Spotted at their home venue on Sunday sporting a club colours, the famously shrewd sports betting expert could be observed cheering each score with the enthusiasm of a man who had almost certainly noticed the bookies had massively underestimated his side's prospects of defeating the out-of-sorts champions, and placed large bets as a result.

COACH'S REACTION

"I don't think it's a statement win," said bearded team manager the head coach after his side's latest success, their eighth win in nine league matches. "It might be for those on the periphery. It might change perceptions. It might validate opinions that there's a fine line. But let's not kid ourselves, we're really pleased with what the lads have provided us. In terms of skill, we appear in a good place, and definitely in fitness we look in a excellent shape, so long may that continue. Of course, this is not a situation that this club is used to being in." No, the manager, it isn't. But the wonderful, analytics-backed reality is that for the first time in ages, the Scottish game might actually have a title race that a team other than Celtic or Rangers can claim.

Curtis Martin
Curtis Martin

Maya Chen is a digital marketing strategist with over 10 years of experience helping businesses scale through innovative online campaigns.