Amorim's Critical Mistake? Challenging The Executives and an Unassailable Leadership Tier

Tbecame clear the manager was able to withstand a loss to lower-league opposition. Survive an important continental showpiece against one of the worst Tottenham teams in living memory. He withstood losing at home to domestic rivals, finishing 15th, his rigid approach, undermining some of the club’s best homegrown talent, a poor winning percentage, labeling the squad the worst the club has ever seen. Yet, there existed one adversary with whom Ruben Amorim would not be allowed to tango. If you challenge the sporting director, and you best not miss.

Unfortunately, similar to numerous top-flight defender in Blackburn’s title-winning campaign, Amorim came at the executive and seems to have missed. The most casual observer can see the paradoxical situation: a manager who often railed at his players for failing in one-on-one duels succumbing when confronted by the white heat and animal charisma of one of the Premier League’s most intimidating football executives.

In truth, this entire bruising episode seems to paint Jason Wilcox in a whole new light. It may have been tempting, based on his brief stint in a similar role at Southampton, to regard him as little more than a drudge within the club's structure: an individual who owed his position as much to his friendship with his former boss Omar Berrada as any verifiable talent. How wrong everyone was. By masterfully outsmarting the club's celebrated head coach, just as he bested the unfortunate a previous executive earlier, he has demonstrated as one of the sport’s strategic masterminds: a tactical intellect that United’s competitors are now justifiably concerned.

The Strategic Clash Regarding Formation & Philosophy

For example, this was Jason Wilcox who being involved in the hierarchy that appointed the 3-4-3 fundamentalist Amorim in the first place, played a key role in attempting to convince Amorim to ditch his favored formation. Unsurprisingly, these pleas met a certain resistance. But perhaps such directives hold greater authority when delivered by a man with the impeccable soccer background of Jason Wilcox, a veteran of international appearances and a contributor to a title-winning side from 31 years ago.

Maybe eventually Jason Wilcox might agree to explain his reasoning to the rest of us. Maybe one day questions may arise regarding why the coach is departing with full compensation, without any compensation reduction clause activated. The director seldom speaks publicly, for excellent reasons. The true intellectuals of this sport – men like Jason Wilcox – function on a plane exceeding our prosaic understanding. If he ever did speak, most likely all we would hear would be high-frequency signals and four-dimensional whirring. Wanting is not equivalent to being ready to receive.

Sir Jim Ratcliffe allegedly suggested using the winger in a defensive role.
Sir Jim Ratcliffe reportedly proposed playing Bryan Mbeumo in an unfamiliar defensive position. Photograph: Simon Stacpoole/Offside/Getty Images

An Ultimate Authority In Command

Naturally, in training our focus on Jason Wilcox we overlook the real power behind the club's current leadership. Jason Wilcox is, in reality, simply carrying out the directives of his ultimate line manager Sir Jim Ratcliffe, who in private has made very clear his preference for a four-man defense. It is reported, Ratcliffe has also proposed deploying the forward as a right wing-back. Ratcliffe is keen for United to adopt analytics and metrics. Per reports, during a leadership summit soon after his minority ownership, he announced that United’s style of play “shall be determined by this group”.

After all, Sir Jim is an expert in these intricate footballing stuff, leveraging his previous experience in petrochemicals and sailing. Above all he is immensely wealthy, and it is known, the wealthy are the best of us: more perceptive, more wise, strategically brilliant, fundamentally better. Whom else would you trust to manage an enlightened programme of cost-cutting, the building of a new stadium that looks a lot like an abstract design, the signing of Benjamin Sesko?

The Modern Football Order: Executives Over Managers

This represents a shift we are increasingly seeing in top-tier football. For decades, teams mistakenly entrusted major sporting choices to low-level employees like managers, talent spotters – even footballers. Perhaps it was once feasible for a young, visionary coach with ideas and drive to join a club and implement their plan through to completion. Yet how many businesses have such individuals set up? What number of mass redundancies have they managed? Far preferable to invest genuine authority where it belongs: the executive class, the casually dressed executives, the individuals with the jaw-dropping LinkedIn profiles. It is wiser to decide the strategy in the boardroom and hire someone who will adapt their methods accordingly. If coaches were once chefs, they have become more like delivery personnel: not really responsible for the food, but still ultimately answerable should it be delivered cold or fails of the box.

Nowadays, their job has become less about crafting the philosophy and more about marketing it: the receptionist of the operation, the visible figurehead of an organisation they can do little to change. Enzo Maresca leads a team of very young players into Europe and wins domestic cups, and essentially is dismissed for talking. A manager at Celtic finds his standing damaged while those individuals who hired him continue to make errors indefinitely.

A Modern Corporate Football: Accountability for the Few

And perhaps in a small way this is simply corporate governance at work: the elevation of a privileged elite who are infallible, whose decisions are always untouchable, whose mistakes can invariably be resolved by sacking without justification. Hire the 3-4-3 coach only to dismiss him for using too much 3-4-3. Hire the project manager and later bin them for taking excessive time. And most importantly show gratitude; for your modest increases in ticket costs, for the latest summer signings, for the fact that the grownups – regardless of their expertise – remain in control.

Curtis Martin
Curtis Martin

Maya Chen is a digital marketing strategist with over 10 years of experience helping businesses scale through innovative online campaigns.